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INDUCTEE #3

APPLE MACINTOSH 1984

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Steve Jobs

with the Macintosh,

1984

Photo: Bernard Gotfryd - Edited from tif by Cart

Public domain, via Wikimedia Commons

    Oh, the Macintosh launch in 1984 - the event that was supposed to change the world but ended up being more of a comedic skit than a technological revolution. Picture it: Apple, the David to IBM's Goliath, armed with nothing but a dream and a mouse, ready to conquer the world. Spoiler alert: it didn't quite go as planned.

    So, what happened? Let's roll back the tape to the glorious debut. Apple, wearing its best "innovator" hat, decides to launch the Macintosh. Picture a machine that's supposed to be the Picasso of computers, but ends up resembling a Picasso painting – intriguing but leaving everyone asking, "But what does it do?" Priced at a cool $2,495, it was like paying for a five-star meal and getting a cheese sandwich. The Macintosh was touted as the computer for the rest of us, but they forgot to mention the rest of us needed deep pockets.

    Then there was the marketing - oh boy, the marketing. Apple's Super Bowl ad was more like a Super Bowl-sized misstep. They painted a dystopian future, kind of like a tech version of "1984," which ironically was the same year they were trying to sell this thing. The ad was all gloom and doom, with a hint of "buy our computer, or else!" Subtlety, thy name is not Apple. This ad might have grabbed attention, but it was the kind of attention you get when you wear a clown suit to a funeral.

What Went Wrong?

    Diving into the debacle, it's clear the Macintosh was a recipe cooked up in a fantasy kitchen. First, the expandability was a joke – the computer equivalent of a "No Entry" sign.

Want to upgrade? Please, don't make us laugh.

And the software library was as barren as a desert – if you listened closely, you could hear the echoes of disappointment from every corner of the tech world.

Fun Facts

  1. The original Macintosh team signed their names on the inside of each Macintosh case, because nothing screams "success" like signing a piece of expensive tech that very few bought.

  2. That legendary Super Bowl ad? Directed by Ridley Scott. Yes, the "Blade Runner" guy. Talk about a plot twist.

  3. The Macintosh's sales were so disappointing that Steve Jobs was essentially shown the exit door from Apple in 1985. Talk about a tough performance review.

  4. Apple's big idea of customer support for Macintosh? A 190-page manual. Because, obviously.

  5. The Macintosh had a whopping 128 KB of RAM. To put that in perspective, that's less memory than what's needed to store a single photo on your phone today. Revolutionary indeed!

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